Beetroot Design Group and Benaki Museum, the largest independent museum in Greece, proudly present Beetroot’s acclaimed exhibition: “The Greek Monsters” for the first time in their home country, Greece!
The Greek Monsters exhibition was created to celebrate Beetroot’s “consistently brilliant level” in design that won its prestigious distinction: the red-dot Communication Design Award as the Agency of the Year 2011.
As part of its reputable support to New Greek Excellence, Benaki Museum will be hosting the “Monsters” at the Pireos St. Annexe from the 26th of April to June 2012.
The “Greek Monsters” exhibition is consisted of installations, sculptures, idols, stencil graffiti (resembling a contemporary frieze) and also “invisible” monsters that can be perceived only with the use of audio –visual technology. All exhibits are inspired by the vivid ancient Greek mythology and are designed in a neo-black-figure style specially developed by Beetroot. Each exhibit is also accompanied by an exhibition tag that instead of facts and information on its make and history, presents an original poem on the philosophy or practice it stands for.
With the Greek Monsters, Beetroot aims to respond –not without a sense of humor– to the current ill socio-economical image of modern Greece as this is largely presented in the media around the globe, while presenting key philosophical stands and practices in design. The Greek Monsters are used with their dual meaning both as perpetrators and victims, and ultimately as contemporary symbols against racism, generalization and exclusion.
In a time where Greece is arguably Europe’s new “Monster”, Beetroot accepts this “label” but only to reverse (or even add to) its meaning: Beetroot’s Greek Monsters aim at re-inventing and re-introducing a Greek creative identity that is both timeless and global.
Be(a)ware of “The Greek Monsters”!