Muuto strives to make NEW NORDIC design a success
Together with today’s best Scandinavian designers, the design company Muuto has a mission of bringing back Scandinavia to the position as the world’s leading region of design. Muuto, the young but already internationally successful Nordic design company, strives to add new chapters to the Scandinavian design history and thereby put the region back in the lead on the international design scene. That is why they chose the name Muuto – inspired by the Finnish word ”muutos”, meaning change or new perspective.
”We believe that the road to success for modern Scandinavian design lies in a strong belief in the best younger designers. We give the designers the freedom and inspiration to create new designs, and we see it as one of Muutos´ primary goals to be on the forefront in the development of the designers”, says Muuto director Peter Bonnen.
From the very beginning, the two founders of Muuto – Peter Bonnen and Kristian Byrge – were highly ambitious and strived to have their products represented in the leading design shops in all major cities around the world. Today, just four years after the company was founded, Muuto’s collection of furniture, lighting and accessories is sold in more than 600 shops on six continents. And more than 25 new designs have been launched from leading designers like Norway Says, Matti Klenell, Harri Koskinen and Louise Campbell, all sharing Muuto’s ambition to add new chapters to the proud Scandinavian design tradition.
Muuto is firmly rooted in Scandinavian design, hand-picking designers from Sweden, Norway, Finland and Denmark, and giving them the freedom to express their personal design philosophy when designing everyday products for the home.
”This gives Muuto designs great diversity and character and further links them to the Nordic heritage – a heritage Muuto is proud of and that all the designers carry with them as part of their professional luggage”, says Kristian Byrge.